Raisin Bran | The BranBod Plan
Kellogg's Raisin Bran has long been known as the fiber-packed cereal that our grandparents had stashed away in their pantry. For lack of better words, it was for old people. We were tasked with changing the perception of this tired, boring cereal to something a younger generation would notice and consider for themselves. So we teamed up with the hilarious Jason Biggs on Instagram to create a throwback "work out plan" for people who want to get "healthy."
🔥 RESULTS
100M+ earned impressions
875K+ organic social engagement
5% increase in sales during campaign
100M+ earned impressions
875K+ organic social engagement
5% increase in sales during campaign
