Froot Loops | AWAYTOMARS Capsule Collaboration
The nostalgic colors and shape of Froot Loops are beloved by millennials everywhere, so we wanted to find a way to make this iconic brand cool in a whole new way. We partnered with AWAYTOMARS, a UK-based fashion company that creates clothing based on collaborations with their fan base. After sifting through hundreds of entries from designers all over the world, we made a custom, crowdsourced line of streetwear gear inspired by the cereal and Toucan Sam himself.
