Rice Krispies Treats | Share the Love
Research shows that love and support help children thrive in school, so lunchbox notes have long been used by parents as a way to show their encouragement to their children. But what about the over 60,000 children who can’t see? We teamed up with the National Federation of the Blind to create Braille stickers and audio boxes so every child can feel the love. Rice Krispies Treats are a lunchbox staple; so now, all children can feel the love.
AWARDS & HONORS | 2019
Cannes Lions - PR Food & Beverage - Shortlist
Cannes Lions - PR Effectiveness - Shortlist
Chicago Ad Fed - Branded Content - Silver
Shorty Awards - Branded Content - Winner
Shorty Awards - Food & Beverage - Honor
Webby Awards - Branded Content - Honoree
PR Week Awards - Best in Creative Excellence - Shortlist
Cannes Lions - PR Food & Beverage - Shortlist
Cannes Lions - PR Effectiveness - Shortlist
Chicago Ad Fed - Branded Content - Silver
Shorty Awards - Branded Content - Winner
Shorty Awards - Food & Beverage - Honor
Webby Awards - Branded Content - Honoree
PR Week Awards - Best in Creative Excellence - Shortlist
