GREY POUPON | DON'T WORRY DIJON
Celebrity love triangle between Olivia Wilde, Jason Sudeikis and Harry Styles was a hot topic of conversation timed to the release “Don’t Worry Darling” - starring Wilde and Styles. A lovers quarrel involving Oliva Wilde’s special salad dressing emerged and the internet scrambled for what was in the “special dressing.” Grey Poupon happened to be the main ingredient. To capitalize on the moment, Grey Poupon quickly created limited edition ‘Don’t Worry Dijon’ jars, with a Styles-inspired red feather boa and special dressing recipe. The brand followed up on the news by offering a social giveaway of 100 of the special jars as people were clamoring to get their hands on one. From Deuxmoi to CNN, the news generated 530+ placements across online, broadcast and social media, resulting in 1.9B+ impressions.
