GREY POUPON | DON'T WORRY DIJON
A lovers' quarrel involving Oliva Wilde’s salad dressing broke the internet and had fans scrambling for what was in the “special dressing.” Turns out, it was Grey Poupon. To capitalize on the moment, we quickly created limited-edition jars printed with Olivia's recipe. The brand followed up on the news by offering a social giveaway of 100 jars to fans.
