Chocolate Frosted Flakes | The New Sound of Cereal
You can't buy the attention of teens, you have to earn it. To make Kellogg's new Chocolate Frosted Flakes launch something they would notice, we had to think less like a brand and more like a record label. So we made the bold move to release a single from one of America's hottest new bands, PRETTYMUCH, on the first ever playable, edible record make of cereal. With over one billion impressions and media coverage from Fast Company to TRL, the campaign was a sweet success.
AWARDS & HONORS | 2019
Digiday - Best New Product or Launch Campaign - Winner
Clio Awards - Product Launch - Shortlist
PR Week Awards - Best in Influencer Impact - Shortlist
One Show - Innovation in Direct Marketing - Shortlist
One Show - Innovation in Public Relations - Shortlist
One Show - Integrated PR Campaign - Shortlist
Digiday - Best New Product or Launch Campaign - Winner
Clio Awards - Product Launch - Shortlist
PR Week Awards - Best in Influencer Impact - Shortlist
One Show - Innovation in Direct Marketing - Shortlist
One Show - Innovation in Public Relations - Shortlist
One Show - Integrated PR Campaign - Shortlist
