TJ MAXX | THE OFFICIAL SPONSOR OF TRUE ORIGINALS
TJ Maxx is championing True Originals — those changing the game by doing nothing but being themselves.
So we partnered with our favorite True Originals to launch "You Sponsored": a new kind of sponsorship that provides real support for bold women who own who they are, push boundaries, and create space for others. Anchored by Olympian Ilona Maher, the program featured 5 sponsors who shared the program on their social channels, a website with entry form, media event and panel discussion, and a long form anthem. The program garnered 345M+ media impressions including in PEOPLE, Bustle and Forbes, 4.5M+ views on social, and 650+ sponsorship entries.
So we partnered with our favorite True Originals to launch "You Sponsored": a new kind of sponsorship that provides real support for bold women who own who they are, push boundaries, and create space for others. Anchored by Olympian Ilona Maher, the program featured 5 sponsors who shared the program on their social channels, a website with entry form, media event and panel discussion, and a long form anthem. The program garnered 345M+ media impressions including in PEOPLE, Bustle and Forbes, 4.5M+ views on social, and 650+ sponsorship entries.
