SHARPIE AND PAPER MATE STUDIO | SXSW ACTIVATION
Following survey findings that more than 75% of Americans lack confidence to explore their creativity, Sharpie and Paper Mate launched brand new products at the hub of creativity and innovation, SXSW. The Sharpie Studio offered three days of interactive, creative experiences for attendees. A partnership with the multi-talented Mindy Kaling rounded out the campaign.
Following survey findings that more than 75% of Americans lack confidence to explore their creativity, Sharpie and Paper Mate launched brand new products at the hub of creativity and innovation, SXSW. The Sharpie Studio offered three days of interactive, creative experiences for attendees. A partnership with the multi-talented Mindy Kaling rounded out the campaign.
👀 COVERAGE
AdWeek | Hollywood Reporter | USA Today
AdWeek | Hollywood Reporter | USA Today
🔥 RESULTS
$10M+ in POS revenue in 3 months
525M+ earned impressions
5K+ attendees
$10M+ in POS revenue in 3 months
525M+ earned impressions
5K+ attendees
