SHARPIE AND PAPER MATE STUDIO | SXSW ACTIVATION
Following recent survey findings that more than three-quarters of Americans lack confidence to explore their creativity, Sharpie and Paper Mate launched brand new products at the hub of creativity and innovation, SXSW. The Sharpie Studio on Rainey Street offered three days of interactive, creative experiences for attendees. Activities included becoming a fashion designer in the Sharpie Creative Markers Interactive Closet, sipping cocktails born from imagination at the Creative Cocktail Bar and sending joyful postcards to friends and family from the Paper Mate Joy Lounge. A partnership with the multi-talented Mindy Kaling rounded out the campaign and encouraged those who couldn't attend the activation that they, too, can hack their creativity with the help of Sharpie and Paper Mate.
Following recent survey findings that more than three-quarters of Americans lack confidence to explore their creativity, Sharpie and Paper Mate launched brand new products at the hub of creativity and innovation, SXSW. The Sharpie Studio on Rainey Street offered three days of interactive, creative experiences for attendees. Activities included becoming a fashion designer in the Sharpie Creative Markers Interactive Closet, sipping cocktails born from imagination at the Creative Cocktail Bar and sending joyful postcards to friends and family from the Paper Mate Joy Lounge. A partnership with the multi-talented Mindy Kaling rounded out the campaign and encouraged those who couldn't attend the activation that they, too, can hack their creativity with the help of Sharpie and Paper Mate.
